Detroit, Michigan · Available for remote marketing leadership
Selected impact10+ years
$61.5MAttributed revenue
510M+Campaign views
16.2×ROAS
100+Global campaigns
Experience acrossHPYahooSonyAbbottPalaNETGEAR
Selected work
Strategy that survives contact with execution.
Three examples of how I turn ambiguous business challenges into focused programs, aligned teams, and defensible performance stories.
01 / Integrated demand generation
Built a partner-powered AI PC demand engine.
Orchestrated a $15.2M multichannel program with Intel, AMD, and Microsoft, aligning paid media, content, audience strategy, and executive measurement across commercial and consumer segments.
Challenge
Win attention and measurable demand in a crowded, fast-moving category.
Made campaign truth easier to find, trust, and act on.
Designed a practical measurement operating model that mapped every critical metric to its source, owner, cadence, attribution status, and executive-ready language.
Challenge
Fragmented dashboards and inconsistent attribution slowed performance readouts.
Move
Created a four-part framework spanning KPI snapshots, workstreams, source ownership, and definitions.
Impact
Cleaner executive reporting, explicit confidence levels, and less manual rework.
MTAShare of SearchBrand trackingMROI
Selected excerpt: campaign KPI snapshot and attribution guardrails
03 / Digital product experience
Translated a complex ROI model into a credible buyer experience.
Led cross-functional alignment for an enterprise AI PC ROI calculator, connecting model logic, UX, security claims, web implementation, downloadable reporting, and launch governance.
Challenge
Make a sophisticated financial model intuitive without overstating the business case.
Move
Resolved input logic, content hierarchy, disclaimer consistency, and security-risk framing.
Impact
Implementation-ready direction across calculator UX, output reporting, QA, and governance.
Role: primary cross-functional marketing lead and HP point of contact
Selected excerpt: UX logic and content feedback for the calculator experience
Selected work is presented at a strategic level. Proprietary details and in-progress materials remain private.
Career impact
A decade of compounding growth.
From user acquisition to global demand generation, the throughline is disciplined experimentation and commercial accountability.
01
HP
$61.5M attributed revenue
AI PC demand generation
02
Yahoo
+45% acquisition
Integrated growth programs
03
Sony
+45% attach rate
Omnichannel product launch
04
Abbott
+40% ROAS
Audience-led optimization
05
NETGEAR
+37% sales
Partner and influencer activation
How I work
Clarity first. Momentum second. Proof always.
My best work happens where strategy, media, creative, analytics, partners, and executive expectations all need to move together.
01
Frame the growth problem
Define the audience, commercial objective, constraints, and signal that matters.
02
Build the demand system
Connect channels, content, partners, conversion paths, and measurement into one plan.
03
Align the operating model
Create clear ownership, decision points, QA gates, and executive visibility.
04
Prove and compound impact
Turn performance data into decisions, optimization, and the next repeatable advantage.
About
An integrated marketer with an operator's bias.
I'm a Detroit-based demand generation and growth marketing leader with 10+ years across enterprise technology, gaming, consumer, and healthcare. My career spans HP, Yahoo, Sony, Abbott, Pala Casino Resort, and NETGEAR.
I pair executive-level strategy with hands-on fluency in audience segmentation, paid media, CRM, marketing analytics, budget stewardship, and cross-functional program leadership.
Education
MBA, Project Management and Marketing San Diego State University
BS, Business Administration and Management San Diego State University
Core capabilities
Integrated demand generation
Paid media and ABM
Partner marketing
Audience segmentation
Campaign measurement
Marketing operations
Executive storytelling
Cross-functional leadership
Platforms
Salesforce Marketing Cloud · SQL · Google Analytics · Tableau · Power BI · Excel
What's next
Have a growth problem worth solving?
Let's talk about the audience, the opportunity, and what measurable progress should look like.
